Utility Co is a multidisciplinary studio rooted in the basic element in marketing: what's the story.
Utility is a creative studio founded by Joe Danluck. Brand, advertising and film, made by the same small group of people.
The work is not defined by medium or by client. The range is the point, and we are proud of it. Some days it is a logo. Some days it is a documentary series.
We build brands from the ground up, and we take established brands somewhere they have not been.
How we work
Giving a shit is the strategy
We care more than the job strictly requires.
Fine is a failing grade
On strategy, on budget, on time, and still leaving someone cold is a failure, not a rounding error.
No wasted parts
Every scene, section and slide earns the space it takes up.
Say the hard thing early
Bad news does not improve with age.
Capabilities
- Strategy
- Brand identity
- Logo design
- Brand voice
- Copywriting
- Creative direction
- Art direction
- Advertising
- Social
- Web and UX
- Film
- Commercials
- Title design
- Motion
- Generative AI