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Patrón

Cask Collection Sherry Añejo

Bottle and label design for a limited edition tequila years in the making.

Client
Patrón
Scope
Bottle design, label design, packaging
Illustration
Christian Watson, 1924.us
Fig. 01Masterpiece

The story

Master Distiller Francisco Alcaraz spent years on this one. A Patrón añejo finished in sherry casks, made in a run small enough that most people will never see a bottle.

When something takes that long to make, the packaging has one job. Don’t get in the way.

What we made

The bottle and the label. We kept the Patrón silhouette people already know and put the story on the label itself: the cask, the finish, and the distiller's name where it belongs.

For the barrel illustration we brought in Christian Watson of 1924.us. His hand-drawn work carried the weight the story needed.

  1. 01

    Bottle design

    A limited edition form that still reads as Patrón from across the bar.

  2. 02

    Label design

    The cask, the finish and the distiller, in the order you would want to read them.

  3. 03

    Barrel illustration

    Commissioned from Christian Watson, 1924.us.

Cask Collection bottle
Fig. 02Bottle
Cask Collection label
Fig. 03Label
Barrel illustration by Christian Watson
Fig. 04Illustration
Cask Collection detail
Fig. 05Detail

The outcome

A limited edition that looks like it took years to make, because it did.

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